Sleep BetterPrivacy Policy
Last updated: October 19, 2026
1. Who we are
This Privacy Policy covers the Sleep Better: Sounds & Coach app for iPhone and iPad (the "App") and the website at sleepbetter.ai (the "Site"), together the "Service". The Service is operated by Daniel Gnecco, the developer listed on the App Store ("we", "our" or "us"). This policy explains what information we collect, how we use it, and the choices you have.
2. The short version
- Apple Health data is optional and read-only. The App never writes to Apple Health, and your Health data never leaves your iPhone.
- The data we receive is limited to purchases, content you choose to send to AI features (such as the Coach), and app and device identifiers. It is not linked to your identity.
- We don't sell your data, we don't use it for advertising profiles, and we don't track you across other companies' apps and websites.
- Subscriptions are billed and managed by Apple. We never see your payment card.
3. Information we collect
Information that stays on your device
Most of what the App does happens on your device: playing sounds, brainwave beats (generated on the device), your sleep timer, your sleep goal, your wind-down plan and your settings. Apple Health data is covered in section 4.
Information you send us
- Coach and other AI features. When you ask the Coach a question or use another AI-powered feature, the text you enter is sent to us and our service providers so a response can be generated. See section 5.
- Emails. If you email us, we receive your email address and whatever you include in your message.
Information collected automatically
- Purchases. Your purchase and subscription history (for example, whether you have an active Premium subscription or trial), which we receive from Apple so the App can unlock Premium.
- Identifiers. An app user ID and a device identifier, used to keep your subscription and app features working. They are not linked to your name or contact details.
- Technical information. Basic technical information, such as device type, operating system version and app version, and crash or error reports if the App sends them, used only to keep the App working.
4. Apple Health (HealthKit)
Sleep Insights are optional. If you choose to connect Apple Health, the App asks for permission to read your sleep data (for example, time asleep and deep, core and REM sleep) and related activity data used for comparisons such as "after days you walked more, you slept longer". Access is read-only. The App never writes anything to Apple Health.
Your Health data is processed on your iPhone and never leaves it. We don't upload it to our servers, we don't send it to AI providers, we don't share it with any third party, and we never use it for advertising or marketing. You can turn off access at any time in the Health app or in iPhone Settings > Privacy & Security > Health.
5. The Coach and AI features
Premium includes AI coaching, and you can ask the Coach anything about winding down and sleep. To answer, the text of your message, along with the context the Coach needs to reply, is sent over an encrypted connection to the third-party AI service providers we use to generate responses. These providers process it on our behalf to return a reply. Your Apple Health data is not included.
- Please don't include sensitive personal information, such as health conditions, medications or contact details, in Coach messages.
- We don't use Coach messages for advertising, and we don't sell them.
- AI responses can be wrong or incomplete. They are general wellness information, not medical advice. See our Terms of Service.
6. Purchases and subscriptions
All purchases are processed by Apple through your Apple Account under Apple's terms and privacy policy. We don't receive your name, payment card or billing address. We receive the status of your purchases (for example, which plan is active and when it renews or expires), either directly from Apple or through a subscription-management service provider acting on our behalf.
7. How we use information
- To provide the Service, including unlocking Premium and generating Coach responses
- To keep the Service working, diagnose problems and fix bugs
- To understand, in aggregate, whether app features and our App Store campaigns are working
- To reply when you contact us
- To comply with legal obligations
8. Sharing
We don't sell, rent or trade your personal information, and we don't share it with data brokers. We share information only with:
- Service providers that help us run the Service, such as cloud hosting, subscription management and AI processing. They may use it only to provide their service to us.
- Apple, which processes purchases and distributes the App.
- Authorities, when required by law, court order or other legal process, or to protect the rights and safety of our users or others.
- A successor, if the Service is sold or transferred. This policy, or one at least as protective, would continue to apply.
9. Tracking and advertising
We don't track you across other companies' apps or websites. We may advertise the App on the App Store using Apple's privacy-preserving attribution tools, which tell us in aggregate which campaigns led to downloads without identifying you.
10. The website
sleepbetter.ai is a static website. It doesn't use cookies, analytics trackers or advertising pixels. Sound previews play in your browser. Our hosting provider may process standard technical data, such as IP address and browser type, to deliver and secure the Site. Embedded videos load from YouTube (youtube-nocookie.com) only after you press play, and then Google's privacy policy applies to that video.
11. Retention and deletion
Information stored on your device is deleted when you delete the App. We keep information we receive only as long as we need it to provide the Service or to meet legal obligations. To ask us to delete information we hold about you, including Coach messages, email hello@sleepbetter.ai. We will act on your request within 30 days, except where the law requires us to keep it.
12. Security
Information is sent over encrypted connections (TLS), and we limit who can access it. No method of transmission or storage is completely secure, but we work to protect your information.
13. Children
The Service is not directed to children under 13, and we don't knowingly collect personal information from children under 13. If you believe a child under 13 has given us personal information, contact us and we will delete it.
14. Your rights
Depending on where you live (for example, the EU, the UK or California), you may have the right to access, correct, delete or receive a copy of your personal information, and to object to or restrict certain processing. We don't sell or "share" personal information for cross-context behavioral advertising. To make a request, email hello@sleepbetter.ai. We won't treat you differently for exercising your rights. You may also complain to your local data protection authority.
15. Changes to this policy
We may update this policy from time to time. When we do, we will change the "Last updated" date above. If a change is material, we will also tell you in the App or on this page before it takes effect.
16. Contact us
Questions about this policy or your data:
Sleep Better (Daniel Gnecco)